It’s February: the season of love, heart-shaped chocolates, and overpriced prix-fixe dinners. While couples everywhere are falling head over heels, let’s turn our attention to one relationship that’s notoriously much more complicated: sales teams and their CRM.

Let’s be honest: most sales reps don’t love their CRM. In fact, a study by Forrester found that 50% of sales leaders struggle with CRM adoption, and according to a CSO Insights report, nearly three-quarters of sales teams feel their CRM adds no value to their day-to-day work. Yikes.

But here’s the thing—when it’s set up correctly, HubSpot’s CRM can be the perfect match for your sales team. It can eliminate busywork, surface the right leads at the right time, and help them close deals faster. The key? Setting up HubSpot in a way that actually makes their lives easier.

So, if your sales team’s current relationship status with HubSpot is “it’s complicated,” let’s play matchmaker. Here are three ways to help your sales team fall in love with HubSpot this February.

1. Automate Post-Sale Handoffs: Because Ghosting is for Bad Dates, Not Customers

Nothing kills momentum like a won deal getting lost in the abyss between sales and customer success. Without a smooth handoff, new customers can feel neglected, and sales reps can get bogged down answering onboarding questions instead of chasing new deals.

💡 Discovery Questions to Ask Your Sales Team:

• How often do you have to follow up on post-sale issues instead of selling?
• Do you know exactly what happens after a deal is closed?
• What information do you wish the customer success team had before taking over an account?

🎯 How to Set It Up in HubSpot:

• Use automated workflows to trigger onboarding tasks as soon as a deal is marked “Closed-Won.”
• Set up internal notifications so customer success gets the details they need instantly.
• Create a handoff pipeline where sales can track progress without manual updates.

📌 Helpful HubSpot Guide: Automate Internal Notifications & Tasks

🔑 Action Step: Map out your post-sale process, identify where handoffs break down, and automate the steps that create the most friction. Your sales reps (and customers) will thank you.

2. Create Team-Specific Record Views: Because One Size Does Not Fit All

Imagine going on a first date, only to find out they’re reading off a generic script. That’s how sales reps feel when their CRM forces them to sift through irrelevant data just to find the info they actually need.

HubSpot lets you customize record views based on team roles—so sales reps, account managers, and customer success teams only see what’s relevant to them.

💡 Discovery Questions to Ask Your Sales Team:

• What fields do you actually use when working a deal?
• Are there CRM views cluttered with info you never look at?
• How often do you waste time searching for key deal details?

🎯 How to Set It Up in HubSpot:

• Use custom record views to show only the most relevant deal, contact, and company properties for each team.
• Create team-based permissions so each role sees what they need (and nothing more).
• Use filtered deal pipelines to help reps focus on their active opportunities.

📌 Helpful HubSpot Guide: Customize CRM Record Views

🔑 Action Step: Sit down with your sales team and ask what fields they use most. Then, clean up your CRM views so they can find what they need instantly.

3. Automate Lead Assignment with Workflows: Because No One Should Fight Over Who Texts First

Manually assigning leads is like waiting three days to text after a great date—unnecessary, outdated, and a guaranteed way to lose momentum. Instead, let HubSpot automatically assign leads based on round-robin rules, territories, or deal value.

💡 Discovery Questions to Ask Your Sales Team:

• Are leads being assigned fairly across the team?
• How long does it take for a new lead to be contacted?
• Are high-value leads going to the right reps automatically?

🎯 How to Set It Up in HubSpot:

• Use lead rotation workflows to distribute new leads evenly.
• Set up territory-based routing if your team works by region.
• Use lead scoring to ensure the best leads go to your best closers.

📌 Helpful HubSpot Guide: Set Up Lead Assignment Workflows

🔑 Action Step: Review your current lead assignment process, identify bottlenecks, and implement automated routing so no lead gets left on read.

Final Thoughts: The Start of a Beautiful Relationship

Falling in love with a CRM isn’t about forcing your sales team to use it—it’s about making HubSpot work for them. By automating post-sale handoffs, customizing CRM views, and streamlining lead assignment, you’ll turn HubSpot from a frustrating tool into an indispensable partner in their success.

So this Valentine’s Day, don’t just give your sales team chocolates. Give them a CRM that actually makes their job easier.

🚀 Want help setting this up in HubSpot? Reach out—we’d love to help you make HubSpot your sales team’s perfect match!