How and why to prioritize sales and marketing alignment in 2025
As your company leadership sets goals and makes strategic plans for 2025, there’s one organizational strategy that you should consider prioritizing: effective sales and marketing alignment. When sales and marketing are rowing together, the customer experience feels smooth and intentional. This teamwork means potential customers don’t get lost between marketing finding and nurturing leads and sales reaching out to them. Instead, they enjoy a seamless process from learning about the company to making a purchase, which can shorten the time to close a sale and increase success rates. But if sales and marketing aren’t on the same page, problems like wasted time on poor-quality leads, missed follow-ups, and lost revenue can arise. Studies show that companies where sales and marketing work closely together see more growth and build stronger customer relationships. That’s why aligning these teams isn’t just about making things easier internally; it’s about building a business that customers trust. So how can sales and marketing teams work better together? Here are some best practices to consider implementing:
