The Best Posts about Inbound Sales by Anum Hussain

Our agency is the proud host of the Austin HubSpot User Group, where we get to meet other marketers and share advice and best practices every month. In March, our user group will join with HUGs from around the world to participate in Inbound Marketing Week. This year, we are fortunate enough to be joined one of HubSpot's own: growth marketer and content strategist Anum Hussain. 

For those of you who haven't had the opportunity to read her fantastic blog posts on the HubSpot blog yet, here are a few of our favorites by Anum. Without further adieu, here are some of the on best posts about inbound sales. 

Sales Heartbreakers: How to Use Breakup Emails to Attract Your Prospects

Breakup emails are a great way to either get a response from a prospect who has stopped responding, or to know that they're not ready to take action in the sales process. But there is a right way and wrong way to go about writing them. In this post, Anum lays out the 3 rules for a successful breakup email, complete with examples that have worked for the HubSpot sales team. 

7 Easy Fixes for Common Sales Follow Up Problems

"Why is it that when we're trying to sell a product or service, it's suddenly okay to constantly follow up with a prospect, as if that'll magically make them whip out their credit card? That's just not how relationships work. And it's probably risking us a sale."

This necessary common sense is how Anum frames the often-baffling process of trying to follow up with a lead. The advice in this article is displayed in the form of an infographic- who doesn't love that?

Why Do People Buy? Top 10 Factors That Influence Purchase Decision

The sales landscape has changed so much in the last several years, putting the power almost entirely in the hands of the customer. Using stats gleaned from BigCommerce, this article (also in the form of an infographic) presents the factors that consumers value when shopping online. 

3 Reasons People Ignore Your Emails

Did you know that open rates for emails are at a weekly low on Monday? Most people don't, which explains why that's also the day when most emails are sent. In this article, Anum shares 3 reasons (out of the 9 total shared in the ebook that's shared at the bottom of the page) why your emails are not getting the results you're hoping for. 

7 Free Sales Tools to Help Close More Deals

This post is full of great tools to make any salesperson's life easier. Only a few of the items are exclusive to HubSpot users, and all seven of them are great resources that could help make your sales team more efficient and insightful. 

We look forward to hearing more from Anum in person next month! 

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