Blogging is one of those things that most B2B businesses recognize as essential to their success. However, when faced with the other responsibilities they must handle on a daily basis, it often ends up on the back burner. Blogging can have big benefits. A recent study from HubSpot shows that companies that increase blogging from 3-5 times a month to 6-8 times a month nearly double their leads (source: HubSpot Marketing Benchmarks from 7000 Businesses)

How much better off would your business be if you doubled your leads?

How efficient can your sales team be if visitors have qualified themselves as being interested in your company based on the quality educational content you are offering on your blog?

The more pages a visitor reads on your website, the closer they are to becoming a customer.

If prospects are trying to learn about you online, you can’t afford to only blog every few months. To be competitive, you have to find a way to incorporate content development into your schedule.

Here’s the good news. Your business blog can be one of the most powerful tools in your marketing mix. The benefits are well worth the effort.

Our new ebook “Guide to B2B Blogging” was written for business owners and marketing managers who need help with their content strategy. We define 30 activities to help you improve your business blog grouped in these categories:

• Planning
• Developing
• Converting
• Promoting
• Measuring & Improving

So we invite you to think through these 30 ways to a better business blog.