Sitting down to create a solid, in-depth piece of content is an overwhelming prospect. Sometimes, if you’re new to the process of creating marketing or sales content, it can feel like a drain. All that time and money, all those resources you have to gather, just to get a measly blog post or ebook?

And for any content development offer, you have to keep repeating that process? It sounds exhausting. 

But if your content is high-quality, evergreen, and informative, there’s no reason for all that work to produce only one item. In fact, repurposing your best content has many benefits:

Get more out of your investment: 

You've put work into your content strategy and content development, and you want to see the fruits of your labor. Did all the planning and research pay off? For one blog post, maybe not. What if you produced four or five strong pieces of marketing collateral from the initial work it took to research and plan a blog post? That's a worthy use of your time.

Reach new audiences: 

People like to consume information in all kinds of ways. Some people love to dive into an in-depth article, while those on-the-go prefer a podcast option they can listen to while driving. Some people love a clean infographic to lay out easily digested information in one visual piece of content, where others would rather scroll through a slideshow and take in points one at a time. 

Presenting the same information in a variety of ways allows you to broadcast your message to people with different preferences. 

Repetition keeps you top of mind: 

A prospect may not always be ready for your content or offer that first time they read it.  They may intend to remember your company, but with so much noise in everyone’s daily lives, even the most useful information can get pushed out and forgotten. Repackaging the same useful content in multiple ways and sharing it on various channels can serve as a good reminder of what you’re offering. 

When the time comes for a prospect to want what you’re selling, your name will be the first one to come to mind. 

Now that you see why you should be repurposing your best work, we'll show you how. Follow the links for great resources to help you get started on repurposing content!

20 Creative Ways to Repurpose Content

• Repurpose blog posts: were there any points from one post you could expand on in another post? Can you repurpose the post to reach out to a different buyer persona?
• Develop a white paper
• Combine several short blog posts into an ebook
• Create an infographic (check out these 10 free templates provided by HubSpot)
• Share your infographic on Pinterest (here are some Pinterest best practices)
• Slideshare presentation
• Turn a quote from a blog post/content piece into a graphic (try Canva or Pablo)
• Share quote graphics on Pinterest, Instagram, Twitter, or Facebook
• Reframe topic into a how-to or a starter’s guide
• Use informational content as an answer to a Quora question (check out Buffer’s in-depth guide to Quora for beginners)
• Create a checklist or template
• Publish on LinkedIn
• Split a long form piece into a series of smaller blog posts
• Break a large ebook down into a series of sales content emails
• Use individual blog posts as sales content emails
• Host a webinar. Record it and keep an on-demand version on your site.
• Read and record the content to create a podcast, or break a big piece of content down into a series of short podcasts (here’s a great guide for beginners)
• Syndicate blog posts on Medium
• Break your content into sequential pieces to create an email course
• Teach a Udemy course or Skillshare class

This is by no means a comprehensive list, either! You may be able to come up with even more creative ways to make your best content keep working for you long after you’ve created it. And if you're developing your website using the Growth-Driven Design model, your user data will help you know what's working best for your audience. Let us know—how do you repurpose content?

What are you waiting for? Start crafting that beautiful, evergreen content!