As we come up on a new year, a lot of people are thinking about their marketing objectives for the year. Many businesses may decide they need a new website. Unfortunately, the reasons for why they need a new website are sometimes murky.

When beginning this project, the most important question is "What is the role of a website for your business?" Without that established, you'll never get the results you want, since nothing was defined to begin with. Some companies only need a website to provide information about their business, or maybe to display some product information to potential customers. That's a perfectly valid reason.

What's becoming more common, however, are businesses that use their website as an integral part of their company. These companies see a substantial part of their business coming through their websites, and support it appropriately. They create a whole system that's designed to drive people to their website, and then educate them about what they offer. Often, you'll create a resource that people can visit and learn from, then once they're ready, they can convert into customers.

This is a system called Inbound Marketing, and it's becoming more commonplace among companies. If you're considering a new website for the new year, take a step back and think about how much you might benefit from additional sales of 20% or more. It can be a great proposition for those looking to grow their businesses substantially.

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